Everybody loves Pillar

We’re creating the world’s largest network for elderly care and services. With over 300 million elderly people in Asia-Pacific alone, there’s a lot to do. Founded in late 2016, we’ve assembled a compassionate and well-trained group of over 500 caregivers, dozens of home care, nursing and related agencies along with medical providers, transportation companies and food service partners.


The Story Behind Pillar

We were working in Bangsar, Kuala Lumpur, in the local healthcare space. It just so happened that the street on which we lived had a lot of elderly people. They were all very kind and gentle, but rather lonely. They had few others to rely on for the simple things, since their loved ones were working in other parts of the country. We regularly kept them company, helped them run small errands, and listened to their inspiring life stories.

This made us think of our own ageing parents and they could have been in the same situation. As people start to live longer, they need others to care for them as they wish to age gracefully in the comfort of their own homes.

What we know in Asia is that traditional values of filial piety (a virtue of respect for one's parents, elders, and ancestors) is changing. Children are working harder and longer, and they have no time to look after their parents. Despite that, they still try to.

Pillar supports these hard working children who are trying their best to keep traditional values whilst trying to earn a living to support their families.

TThis gave rise to the idea of Pillar. Others in the home care business start when the seniors are ill and the children are already at wits end trying to cope. Pillar supports the children right from the most minor of things, such as home cleaning, shopping and feeding, all the way through complex medical assistance.

Pillar is the missing piece of the puzzle in modern ageing--a technology-backed technology-based service that connects seniors and their families with caregivers, who are offering a more affordable and efficient service. Pillar helps people grow old at home with dignity, no matter what their personal or health situation is.