Pillar - Your extended family

Our founders were in Kuala Lumpur, working together in the local healthcare space. It so happened that the street on which we lived had a lot of elderly people. They were all very kind and gentle, but rather lonely. They had few others to rely on for the simple things, since their loved ones were working overseas or in other parts r of the country. We regularly kept them company, helped them run small errands, and listened to their inspiring life stories. But we were only going to be there for a short while.

This made us think of our own ageing parents and that they were almost in the same situation. As people start to live longer, they need others to care for them. And, all while wishing to age gracefully in their own homes.

What we know in Asia is that traditional values of filial piety (a virtue of respect for one’s parents, elders, and ancestors) is changing. Children are working harder and longer, and there is no time to look after parents but they try anyway.

Pillar supports these hard working children who are trying their best to keep traditional values whilst trying to earn a living to support their families.

This gave rise to the idea of Pillar. Others in home care start when the seniors are ill and the children are already at wits end trying to cope. Pillar supports the children right from the most minor things such as home cleaning, shopping and feeding, all the way through complex medical assistance.

Pillar is the missing piece of the puzzle of modern ageing–a technology-backed service that connects seniors and their families with Care Heroes for a more affordable and efficient service. Pillar helps people grow old with dignity, no matter what their personal or health situation is. This is why we view ourselves as “your extended family.”